In the Simpleology course, The Simple Science of Money, Mark Joyner presents a model of business that has three inputs – money, time and energy – and one output – money. This is a very narrow view of business. Money has instrumental value, i.e. it has value because we can use it to acquire other things that we value. If the work that we do produces no other benefit than money, then our work also has only instrumental value. But in a creative and fulfilling life, work is much more than this. It has intrinsic value. In other words, it has value in and of itself. It has non-financial benefits that are specific to the individual but might include working with inspiring people, expressing ourselves, indulging our passions, developing our talents and confirming our place in the world. To achieve such work I believe we need three additional inputs – passion, inspiration and creativity.